Event Preview: Security Essen 2022

The security industry is booming. Whether technical high-end solutions or highly professional services - until recently, all areas reported sales growth. Security Essen is an established platform for international exchange, with visitors from Europe and many other regions of the world.
“These are the best preconditions for Security Essen 2022”, Oliver P. Kuhrt, CEO of Messe Essen is pleased to say. “We offer the industry a top-class platform to present new solutions compactly and efficiently to decision-makers, buyers and other experts. Security Essen covers the complete range of the security industry, and does so within short distances.” The focus of the range of products and services is on innovations in the field of electronic and mechanical security technology as well as cyber security, services and fire protection. The fair will be rounded off by an extensive accompanying programme with informative lectures.
Among the exhibitors registered are Hikvision, Deutsche Telekom, Kale Kilit, Carl Wittkopp, aswell as Salto Systems - and also the company ABI-Sicherheitssysteme. ABI Sales Manager Joachim Schairer: “Security Essen is the most important platform for us as a manufacturer of electronic security technology. The entire security industry meets there, which gives us the optimal opportunity to present our innovations. The fair also offers us a unique option to make new, relevant contacts within the industry.”
Funkwerk Video Systeme will also be among the exhibitors. “We are very much looking forward to finally being able to exhibit at Security in Essen. Even though digital conference solutions certainly have their advantages, the direct and personal contact to our customers and interested parties is simply irreplaceable in the context of an international trade fair. This time, the focus will be on our individual video security solutions, but also on new developments from the Smart Building and Mobility sectors,” says Christian Kaup, Head of Product Management & Marketing.

Extensive Fair with Short Distances

Its bandwidth is what makes Security Essen so attractive for the security industry. With the areas of video; access, mechatronics, mechanics, systems & perimeter; fire, burglary & systems as well as services & digital networking security, all segments of the industry are to be found under one roof. “This successful concept stands for short distances, direct discussions and intensive professional contacts,” says fair project manager Julia Jacob. Security Essen offers companies numerous opportunities to present themselves to an international audience. Exhibitors benefit from individual stand options, theme-specific joint areas or time- and cost-saving complete packages.
The accompanying programme offers further added value for visitors and exhibitors. Together with the technical training institute Haus der Technik, Messe Essen is organising the two-day fire protection forum. The Digital Networking Security Congress is also scheduled for two days of the fair. Here, the speakers will focus on security in networks, IT security, interfaces and cyber threats.

Particularly in Demand: Access Control Systems and Video Security Technology

Despite pandemic conditions, the security industry market developed well in the recent years. The Bundesverband der Sicherheitswirtschaft (BDSW, German Federal Association of the Security Industry) most recently reported a four percent increase in turnover to more than 9 billion euros for its sector. The German market for electronic security technology most recently grew by 1.6 percent to 4.695 billion euros in 2020 (latest figures for 2021 will be published by the BDSW, BHE and ZVEI associations in the middle of the year 2022). Access control systems (plus 4.3 percent) and video security technology (plus 7.1 percent) grew particularly strongly here. ABI-Sicherheitssysteme sees a trend above all in products that are becoming smarter. “This development is caused, among other things, by the massive advance of cloud solutions. In addition, security technology will communicate more and more with building automation and partly merge,” is the assessment of sales manager Joachim Schairer.

Support for SMEs

Security Essen is the showcase for innovative products and services. Many trend-setting innovations also come from the SME sector. In order to make it easier for small and medium-sized companies to participate in the trade fair the Federal Ministry for Economic Affairs (BMWi) has included the security trade fair in its new funding. As part of the “Trade Fair Program for Innovative SMEs,” exhibitors will receive a subsidy for stand rental and construction. “The aim of this benefit is to support the export marketing of German companies. We are pleased that exhibitors at Security Essen will be given this opportunity. Companies can apply for the subsidy,” explains Julia Jacob, Project Manager of Security Essen.
The Federal German Ministry for Economics Affairs and Energy will contribute to the costs of a company’s individual stand at Security Essen. Expenses for stand rental and stand construction are subsidized in the amount of a maximum of 40 percent up to a total sum of 12,500 euros. Applications are open to companies which have their registered office in Germany and have newly developed or significantly improved products, processes and services.
Small companies can receive support if they have a maximum of 50 employees, annual sales or an annual balance sheet total of no more than ten million euros and have been in existence for more than ten years. Medium-sized companies are eligible for support if they employ between 50 and 249 people and have an annual balance sheet total of no more than 43 million euros or annual sales of no more than 50 million euros.

Companies can Already Submit Their Applications

The subsidy program is managed by the German Federal Office for Economic Affairs and Export Control (bafa). Companies can now submit their application for the subsidy for their stand at Security Essen online via the bafa homepage www.bafa.de . For start-ups younger than ten years, there is separate support for participation in a joint stand via the “Young Innovative Companies Trade Fair Program”. Information and applications can also be found on the bafa homepage.