Security business in 2011: A Look into the Crystal Ball

At the beginning of every new year the same question arises: What will the next year look like? The economic environment is cause for optimism. We asked our readers on GIT-SECURITY. com about their outlook for the security business in 2011.

An astonishing 44 percent think that 2011 will be a superb year for security business while another 41 percent predict that business in 2011 will slightly grow compared to 2010. While it is not time for exaggerated optimism, we see big parts of the industry recovering from the crisis in most countries of the EMEA region for the first time since 2008. We are seeing the release of new projects, budgets for investments unfrozen and an atmosphere of optimism.

What else will we see in 2011? The top trends we predict for 2011:

1. The breakthrough of IP video surveillance and for cutting-edge applications with a focus on HD resolution.
2. Convergence will be a big topic, but not so much the convergence of physical security and IT security, but the convergence of video surveillance and access control.
3. Security at a glance: One management system to control everything.
4. Strong growth rates for the home security market. In many countries, this market is underdeveloped and will be pushed by the entry of big players with a background in consumer electronics.
5. Security as a service will need more time to develop. The business model is still underdeveloped, and customers are not ready for it.
6. Full Body Scanners will be introduced at the major airports to support airport security.
7. Wireless products for video surveillance, fire detection and motion detection are becoming more and more robust, are showing a good performance and are easier to install than before. Wireless products are a good alternative for specific applications and have the potential to become blockbusters in 2011.
8. Alternative ways to the market: While distributors of security equipment strengthen their own brands to compete against lowcost products, established quality vendors are looking for new sales channels.