'Create a Better World' Campaign Captures Acts of Human Kindness

Idis is highlighting the more caring side of surveillance technology as it launches a new initiative to support a deserving charity or community group with the donation of an advanced video system.

While security professionals are already aware of the good that CCTV continually does, in the public imagination video footage is all too often associated with the darker side of human nature and criminality.

But video surveillance can equally reveal the more selfless and caring things that ordinary people do, points out IDIS in a new video entitled Create a Better World – simple acts of kindness from returning dropped wallets to making room for strangers in crowded lifts.

To show support for the Korean technology leader’s plan to donate a complete system to a deserving cause – and potentially win a European mini-break for two people – EU and UK security installers, systems integrators, end-users and industry professionals can simply add a comment and like the campaign on the Idis Facebook page. The closing date is September 30^th and the chosen community organisation will be announced by 14^th October, along with the winner of the holiday.

“Idis has a long tradition of supporting social welfare and community development projects and we actively encourage employees in philanthropic activities near our facilities,” says James Min, Managing Director of Idis Europe. “With our Create A Better World initiative we are looking to support projects that positively impact local communities by helping them with our expertise and technology.”

The initiative builds on the success of a similar programme in the US, which saw Idis America donate new video tech to the Salvation Army of North Texas.