SafePay on Gunnebo's strategic agenda for 2012

In November, Gunnebo Security Group communicated its agenda of priorities in the run-up to 2012. The agenda has now been extended to include a further item: to continue market initiatives in SafePay, the integrated, completely closed cash handling system.

"Gunnebo has a strong balance sheet and an equity ratio of 45 per cent. We are therefore well placed to invest in future growth opportunities - and one of those is SafePay," says Gunnebo President and CEO Per Borgvall. "Gunnebo has made great substantial investments in SafePay since the system was launched in November 2002. Interest in the solution has increased year on year, and today we work with several major retail chains in both Northern and Southern Europe. In order to sharpen our focus, and to highlight that we remain committed to the system, we have decided to extend our list of priorities for 2012 with Market initiatives for SafePay."

"The system did experience a fair amount of teething problems, but it now runs stably and that's documented. In 2011 there was an overhaul of SafePay's industrial platform. This means we have not only increased the number of quality assurance stages in production, but can now also scale up production swiftly to meet higher demand."

Gunnebo's priorities for 2012 in brief:

• Growth
• Improving the gross margin
• Broadening the industrial platform in China
• Streamlining of sales in Europe
• Market initiatives for SafePay