Peter Ainsworth about the Tyco Security Products Portfolio

At IFSEC in London Tyco Security Products was featuring an expanding portfolio of integrated solutions and products. The solutions displayed at IFSEC included several examples of the company‘s commitment to providing a portfolio of unified, intuitive solutions that offer additional flexibility, mobility and intelligence for the customer. GIT SECURITY had the opportunity to speak with Peter Ainsworth in his new role as Director for Product Marketing and Management for EMEA about the Tyco Security Products portfolio and the approach to develop a more unified offering.

GIT SECURITY: Integration and business intelligence are the hot topics here at the show. What do you think about their role for the security industry?
Peter Ainsworth: I truly believe in creating a smarter, safer world and I have a passion for developing and marketing solutions for clients that help them improve their Return on Investment through business intelligence gained from security systems. Now that we are in an IP digital world, what would have been previously viewed as only a security system can be turned into a business intelligence system if you use the opportunities that integrations can offer.

What is your role at Tyco Security Products and what is your approach to move the things forward in that direction?
Peter Ainsworth: The passion described above has driven me to spend my business career in Product Management. As the Director for Product Management for EMEA, I manage the european product portfolio for Tyco Security Products. The main goal for me is to ensure that there is a full integrated solution that can match the client’s needs across each vertical and horizontal market. It is also my mission to ensure that these solutions are marketed in a targeted way utilizing the digital world to reach the real decision makers. I am responsible for a team of product marketing experts in the field of Video, Access Control and Intrusion Detection.

Is it difficult to approach the market with all the different brands that are joined under the Tyco Security Products umbrella brand?
Peter Ainsworth: For the most part, because our brands have their individual product strengths as well as regional influence and focus, approach to the market has not been an issue. What is more important for us is the experience the end-user receives when he uses the products from different Tyco Security Products brands and builds a solution.  We will continue to build on this end-customer centric focus and leverage our unique ability to capture, analyse and deliver actionable intelligence to customers at nearly any level.

Can you give us an example how you help customers with solutions?
Peter Ainsworth: The best example is the victor unified platform which provides complete video and access system management from a single interface and a single database. Operators can now manage events and create incident reports with a few simple clicks. The newest version of the victor VMS manages live and recorded video from all of Tyco Security Products’ recorders, as well as Kantech and Software House access control systems, DSC intrusion solutions and third party solutions in a single, intuitive interface. This new update significantly improves the user’s experience in organising and managing events as well as the creation of incident reports allowing a holistic management of alarms, reporting and investigations from diverse systems including: access control, intrusion, fire, intercom, elevator and HVAC systems. Having the most critical information about their organisation available in a single interface is no longer a luxury for operators and investigators, who need access to this information quickly.

And you have developed an anti-theft solution for the retail market?
Peter Ainsworth: Yes, through our Exacq brand, we have announced an integration with the Sensormatic anti-theft system from Tyco Retail Solutions. The combination of exacqVision video management system and the Sensormatic system gives retail customers a unified Tyco solution, capturing loss event data and providing video recognition to improve loss prevention efforts. The Sensormatic pedestals capture valuable loss prevention data to create a surveillance zone at the end of a checkout lane or at the store exit. When an alarm event occurs, the system notifies store employees when someone exits the store or if merchandise still has the electronic article surveillance tag attached. With the exacqVision integration, retail customers have the benefit of an added layer of video surveillance and real-time loss event insights. Retailers can view live video images of the alarm event as it occurs or search previous EAS system events and see the corresponding exacqVision video at the time the event happened.

On the product side, what is new at Tyco Security Products?
Peter Ainsworth: Leading the introductions from the video surveillance portfolio is the new line of Illustra Edge cameras, a complete high definition video system combining an Illustra IP camera, pre-installed exacqVision video management system (VMS) software and SD card storage into one, out-of-the-box solution. On the access control side, the new Kantech KT-1 Ethernet one door controller is an economical, yet feature rich controller that was designed with installers in mind. With a simple network connection and the push of a touch sensitive button, the KT-1 controller is automatically detected and enrolled on the EntraPass security management system, making it quick and simple to install. PowerSeries Neo 1.1 from DSC is an innovative solution for residential and scalable commercial installations that combines the flexibility of a modular, hardwired system with the simplicity of a wide range of wireless devices and peripherals. In addition to these headline solutions, we have introduced the American Dynamics VideoEdge NVR v4.6 which has the unique ability to provide up to 84 dynamic video streams per NVR cluster without the need for any dedicated transcoding server. New with CEM is the AC2000 WEB which makes it easier to securely access key AC2000 access control functionality anywhere through a web browser.