Boosting growth opportunities and European sales efficiency on Gunnebo's agenda for 2012

Gunnebo Security Group is moving into 2012 in a strong financial position leaving headroom for further growth initiatives.

"Gunnebo has a strong balance sheet and an equity ratio of 42 per cent so we are well equipped to make investments for future growth," says Gunnebo's President and CEO Per Borgvall. "You will see increased M&A activities from Gunnebo going forward, markets of special interest for Gunnebo right now are USA, India, China, Australia and Turkey. Other growth-generating investments in our core business as well as development of a strong, global service proposition are also on the agenda for 2012."

Other priorities for Gunnebo in 2012 will be improved gross margins, extension of the industrial platform in China and European sales efficiency. "Improved margins has been a top-five activitiy for us since 2009, and this focus will continue into 2012. Thus, we will continue to work with purchasing savings, price management and efficiency with regard to our industrial platform," says Per Borgvall. "Last but not least, we will of course focus heavily on sales efficiency in Europe. The shift of our point of gravity from Europe to Asia, Africa and the Americas is accelerating, but we still do some 68 per cent of our annual sales in Europe. Gunnebo is well-positioned on the European security market and we are well equipped for the future."

Gunnebo's key priorities for 2012
• Growth
- Boost growth opportunities (India, Indonesia, China, Brazil...)
- M&A
- Geographical expansion
- Service business development
• Gross Margin improvements
- Purchasing savings
- Price management
- Factory efficiency
• Extension of industrial platform in China
• European Sales Efficiency