Celtic FC signs Sponsorship Deal with Dahua Technology

Dahua Technology has entered into a six-figure sponsorship deal with Celtic FC, supplying the club with state of the art video-based technology and equipment.

Under the sponsorship deal, Dahua is supplying video walls for locations such as the Celtic Store and Media Centre at Celtic Park, high-tech quad-rotor drones to help with player training and development, and electronic whiteboards to be used for staff training, as well as meetings and presentations for staff and visitors.

As part of the new partnership, Dahua will be appearing across a range of Club assets, on LED pitch-side banners, and on the club’s website and match programmes. The deal represents the first ever major sponsorship by Dahua Technology in the UK and Ireland.

“We are thrilled about our sponsorship of Celtic FC,” said Michael Lawrence, Marketing Director at Dahua Technology UK & Ireland. “As well as the highly visible aspects of the sponsorship, this deal represents a real partnership between Celtic FC and Dahua, and is an example of our engagement with communities across the UK and Ireland.”

Commenting on the deal, Cheng Zeng, Business Development Manager for China and Asia at Celtic FC said: “We are delighted to launch this partnership today with Dahua Technology. Their expertise and high quality technology will enhance both fan experience in our stores and business operations as a whole. We hope to work with Dahua long into the future.”

As well as the equipment supplied to Celtic FC, Dahua Technology manufactures a range of innovative and technically advanced video equipment. These include TiOC, a three-in-one camera that integrates 24/7 full-colour monitoring, active deterrence and Artificial Intelligence into one smart unit; WizSense, a series of products and solutions that utilise Artificial Intelligence and deep learning algorithms; and its Starlight range of low-light video technology.

Dahua Technology is a global manufacturer of end to end system solutions encompassing cameras, control equipment, recording, video walls and accessories. It is one of the world’s biggest video technology companies, creating advanced solutions for transportation, education, safe city, retail and commercial markets worldwide.