Rockwest changes name to Multicard

Identive Group announced the expansion of its signature Multicard brand into the United States. Following its acquisition by Identive in April of this year, RockWest Technology Group announced that it will adopt the name of Multicard, joining with sister companies in Europe and Australia. The U.S. operations of Multicard provide integrated credentialing and identity management solutions for the education, government, healthcare and gaming markets.

The Company's secure ID solutions include photo-identification, credential issuance, integrated emergency management and electronic security systems. "We are proud to announce our name change to Multicard and to align ourselves more closely with the Multicard family of companies," said George Levy, president of Multicard U.S. "The Multicard brand stands for significant expertise in the advanced design, manufacturing and issuance of secure credentials, as evidenced by the division's recent selection to provide ID management technology and services both for the German government's electronic citizen ID program and Rabobank's employee cashless payment scheme. As a Multicard company, we will be able to offer our customers the benefit of a global view of state-of-the-art, integrated security and ID solutions while maintaining and expanding the local presence we have enjoyed for many years."
"RockWest has built a strong business and an impressive reputation in ID systems, making it the ideal platform for the launch of Multicard in the U.S. Like our other Multicard operations in Australia, Germany, Switzerland and the Netherlands, RockWest brings substantial expertise in providing secure ID management solutions and services, along with a unique understanding of the U.S. ID management and credentialing market. As a member of our Multicard division, they can support Multicard's expansion to additional regions and markets in the U.S. and help advance Multicard's global brand in identity management solutions," said Ayman S. Ashour, chairman and chief executive officer of Identive Group.