03.11.2021 • NewsFiera MilanoSicurezzasmart building expo

Sicurezza, Smart Building Expo and Made Expo Coming in November 2021

More than 200 companies have already formalized their participation in Sicurezza 2021, confirming the event - which will be held at Fiera Milano from 22 to 24 November - as a unique opportunity to learn about technological innovation and the most advanced solutions available on the market today, but also to keep up to date on trends, regulations and scenarios.

Many products that for the first time are part of an extended supply chain proposal: not only the exhibition is back in combination with Smart Building Expo, the home and building automation and technological integration event, but Sicurezza will also be held at the same time as Made Expo, Italy's leading event for the construction sector. The three events will open simultaneously at Fiera Milano on 22 November 2021. However, while Sicurezza and SBE will take place from the 22 to 24 November, Made Expo will last an extra day, until 25 November, confirming its traditional four-day duration.

The products offered
Therefore, at Sicurezza 2021 it will finally be possible to meet up again and discuss things in person with manufacturers and, above all, discover the best that the market has to offer to protect people, goods and the environment. Products representing all the market elements will allow to review the most advanced solutions available for each application area.

From ultra-high resolution video cameras to thermal cameras that today find wide application in Covid prevention, to data management software and video analysis systems that allow for intelligent reading of data and images, video surveillance manufacturers and distributors will provide an overview of a technology that today finds application in every sector, both public - from sensitive data to cities - and private.

The range of anti-intrusion products on offer in this edition will be wide, with the participation of leading international and Italian brands. Integrated systems designed for industry, commerce or institutional environments, innovative proposals for fog systems, but also many products for the residential sector, now increasingly connected and integrated with advanced home automation solutions that allow experiencing a new level of comfort and ensuring the optimization of energy resources. The new central role that the home has take on in the past few months - and that continues today also thanks to the smart working push - and the technological evolution that has seen an exponential increase in the availability of broadband has further turned the spotlight on the potential and advantages of the smart home, a market that, according to the latest data released by the Politecnico di Milano, has been able to withstand the impact of Covid, reporting only a slight drop and is now worth 505 million euros.

The focus on the theme of cyber security is confirmed: broadband, connected and integrated solutions, cloud management, artificial intelligence and IOT, which are finding more and more interest in security products, cannot but put the theme of data security in the foreground. An urgent need for both manufacturers and installers, who today the GDPR, the European Privacy Code, considers in different ways directly liable for protecting the data of those who are "tracked" by said systems.

In order to provide a joint response to this emergency, Sicurezza is once again offering the Cyber Arena, the exhibition and training area created in collaboration with Fiera Milano Media - Business International, where experts, national security experts, academics and companies will analyze trends, share best practices and present the latest innovations on the topic. Every day, the program will alternate between Cyber Security Talks, in-depth meetings with experts in the sector who will give their views on the main trends, and Cyber Security Tips, short training sessions with advice and suggestions to use immediately.

There will also be a wide range of access control systems, including automatic devices, bollards and flow control systems, as well as fire prevention systems, focused mainly on detection, and passive security, with locks and safes.

Sicurezza also confirms its vast training program for this edition, created thanks to the collaboration with associations and third parties active in the sector. The training program will enrich all three days of the fair, with a common goal: offering practical support to operators, developing specific skills, updating them on regulations, and providing practical added value to those who work in the field.  

A safe visit
The exhibition will be in person, yet in full safety: thanks to the collaboration with a team of experts and in synergy with the main companies in the sector, Fiera Milano has drawn up a Protocol for the containment of the spread of the new coronavirus, which illustrates how to hold trade fair events safely, in full compliance with the rules and health protocols issued at the national level.

Green passes, masks, but also special attention to the expo access: pedestrian and vehicular access points have been redefined for the proper management of transit flows. In addition, the use of digital technologies will automate access procedures. A district-specific app will provide access to a range of services including fast track, parking and dining reservations. In addition, the catering areas have been laid-out in such a way as to guarantee adequate social distancing.

Business Partner

Fiera Milano S.p.A.

Strada Statale del Sempione 28
20017 Rho (Milano)

Business Partner contact

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