27.10.2023 • News

Amthal Appoints Deane Sales as the New Group Sales Director

Amthal has appointed Deane Sales to the position of Group Sales Director, following the company’s strategic shift to its senior management team and approach to fire safety and security.

Jamie Allam (CEO, Amthal) with Deane Sales (Group Sales Director) on his first...
Jamie Allam (CEO, Amthal) with Deane Sales (Group Sales Director) on his first day. © Amthal

As one of the nation’s trusted commercial fire protection and security partners, Amthal welcomes Deane to lead the Group in its new direction, introducing his extensive insight into compliance to forge key partnerships and identify opportunities for business development.

Deane’s appointment follows his significant experience in fire safety and security, including leading director and consultant roles with specialist system providers to deliver all-encompassing life safety solutions for commercial sectors.

Says Jamie Allam, Amthal Group CEO: “This is an exciting time for Amthal, as we embark on a new strategic direction, with the rebrand only being the tip of the iceberg for the positive changes our customers can expect.  We are thrilled to bring new personnel to the team bringing fresh perspectives and expertise to drive our commitment to fire safety and security excellence.

“In appointing Deane, we were instantly impressed with his knowledge and commitment to compliance. There has been an influx of new fire safety legislation and we have a responsibility to proactively embrace the changes and ensure observance is incorporated in our offerings. His leadership and strategic vision will play a pivotal role in driving the company's growth and expansion in this dynamic market.”

Deane’s appointment follows the introduction of Reece Paprotny to Commercial Director in a further sign of Amthal’s new direction and influence from the senior management team.

Deane Sales, Amthal Group Sales Director adds: “It’s an absolute privilege to be joining Amthal at such an important time, not just for the company but also for fire safety and security in general.  We are at the cusp of enormous changes where guaranteed compliance will be critical to success.  All of which Amthal understands and is taking decisive action, being open to innovation, training and smart technology.

“As this is being filtered through the whole company, you can already see the customer response in trust, safe in the knowledge that Amthal can deliver. We have the essential accreditation and open communications to implement specific requirements, bespoke to each sector. And not being afraid of new opportunities that can only work to enhance our capability to make a difference in life safety and deliver total protection.”

Independently owned, Amthal Group is accredited by SSAIB, UKAS and BAFE, providing expert fire protection and security compliance, with over 20 years of experience.

Amthal presents a complete service, offering design, installation, service and remote monitoring of advanced electronic fire & security solutions, including intruder, Fire, Access and CCTV systems. 

Business Partner

Amthal Fire & Security

1 Executive Park
AL1 4TA St Albans

Business Partner contact

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