Seetec: Strong growth with strategic focusing

SeeTec AG, the leading manufacturer of video management software in German-speaking countries, has been able to continue the positive development also in the first three business quarters of the fiscal year 2010/2011. The turnover for the business areas software and services has increased by more than 40 % from June 2010 to February 2011 compared to the reference period in the previous year.

Rolf Senger, co-founder and CEO of SeeTec AG, considers that development as a strong confirmation of SeeTec's strategic alignment. "Until 2010, SeeTec had also distributed camera hardware in the domestic markets Germany, Austria and Switzerland. In the course of the previous year, we decided to withdraw completely from the hardware business also in those countries and to focus our resources on software and service. As a pure software provider, SeeTec can now act even more independent and with a consistent international strategy. The very positive development of our core business areas software and service shows us that this decision has been absolutely right, especially as it has really been appreciated in the market.".

The growth within the recent two years was caused by two crucial factors: The expansion to further geographical markets and the development of industry-specific solutions. By expanding beyond the domestic markets from 2008 on, SeeTec has been able to emerge from a regionally positioned company to one of the leading providers of video management software in Europe, acting in numerous countries. Thus, the international sales team grew by 12 persons since 2008. Sales offices have been founded in France, Sweden and Turkey, a number of further markets such as UK, the Netherlands, Russia or Spain are covered by dedicated sales managers. Further sales offices are currently in the planning stage. All over Europe SeeTec has a strong network of distribution and integration partners, allowing the realization of major international projects.

The increasing demand for industry-specific solutions mainly in the logistics, finance and retail sector has also a share in the very positive overall development. Rolf Senger again: "IP Video has turned from a niche technology to the standard for video surveillance - recent sales statistics are proving that. It is even more important for SeeTec to offer unique solutions in that market which transform the technological potential of IP video into real customer benefits.".