14.10.2025 • Topstories

Integrated and Futureproof: Traka’s Next Chapter

As the company celebrates its 30th anniversary, GIT SECURITY International sat down with Stefni Oliver, Vice President and Head of EMEIA, to explore how Traka continues to evolve, the human heartbeat behind its technology, and the vision that propels it into the future.

GIT SECURITY International: Ms. Oliver, to start off, could you share a bit about your role as Vice President and Head of EMEIA at Traka, and what your main responsibilities involve?

Stefni Oliver: As Vice President and Head of EMEIA at Traka, I oversee our many diverse regions across EMEIA, each region has a Managing Director with a team of great sales, engineering and operational colleagues and is responsible for the growth of the region. My role, along with my central technical and marketing leads is about empowering them to succeed, creating a culture of collaboration, and working closely with our R&D team to ensure we’re aligned with the right products, strategy, and support to drive growth.

How has your previous experience influenced your leadership approach at Traka?

Stefni Oliver: I came from the fast-paced world of telecoms and IT in the UK, where I led a large MSP for a number of years. That experience taught me how to operate at speed, build agile businesses that can pivot quickly to market changes, and automate wherever possible to support rapid growth and tight margins. What it didn’t prepare me for was the cultural and regulatory nuances of running a truly global business, which has been a valuable learning curve at Traka. Because security and product quality are such critical priorities here, I’ve also learned to balance that agility with a calmer, more measured approach to leadership.

When you reflect on Traka’s 30-year journey, what stands out to you most about how the company has evolved?

Stefni Oliver:

Traka began with a simple request from British Airways to secure its fleet vehicle keys. What started as a solution for a single customer has since grown into a global business, serving a wide range of industries. The challenges we address through our key cabinets and asset management lockers are universal - organisations everywhere need smarter, more efficient ways to protect and monitor their most critical assets. At our recent 30th anniversary celebration, our founder John Kent reflected on the company’s journey. Even in the early days, he sensed that this technology had the potential to transform the way businesses operate. Looking back three decades later, it’s clear that vision was well-founded.

How would you describe the philosophy that has guided Traka over the years?

Stefni Oliver:

While we’re deeply committed to the highest standards in our products, at its heart Traka is built on the quality of its people. For our 30th anniversary, we created a commemorative video that featured our very first employee—still with us today—as well as a father and his two sons who all work at Traka. It may sound like a cliché, but the company truly feels like a family. Our global growth has been driven by employees who not only believe in our technology but who also serve our customers with a tireless, selfless dedication. In the same way, many of our customers have been with us for years, growing alongside our technology, which is rewarding to witness.

Can you share your perspective on the role of people and company culture in building Traka into what it is today?

Stefni Oliver:

I haven’t been at Traka very long, but celebrating our recent 30th anniversary was particularly meaningful to me. At my previous company, I spent 20 years helping to grow it from a start-up, and it truly felt like a family—many of my closest lifelong friends came from that experience. Sadly, that business has been sold and no longer exists in its original form, so it’s wonderful to now be part of an organisation that not only has a proud history but also a long future. Since being acquired by ASSA ABLOY in 2012, Traka has enjoyed the strength and resources of a global leader while still maintaining the autonomy and close-knit culture of a smaller business. That balance of scale and family feel is special.

Traka Around the Globe

Photo: Integrated and Futureproof: Traka’s Next Chapter

The Traka team poses at IntraLogisteX,
one of the largest logistics trade...

As Traka looks to the future, what emerging trends or technologies do you see shaping the next decade of intelligent asset management and how is Traka preparing to lead in that space?

Stefni Oliver:

One of the biggest trends shaping the future of intelligent asset management is increased integration. Customers don’t want to juggle multiple, disconnected systems—they want seamless solutions that simplify processes while maintaining the highest levels of safety and security. As a result, interoperability is becoming a critical factor in decision-making. End-users are increasingly asking not just how a solution works today, but how it will integrate with their existing operations and adapt to tomorrow’s challenges. We’re focused on delivering ‘futureproof’ technology—solutions that are scalable, flexible, and designed to evolve with our customers’ needs.

Ms. Oliver, as Traka celebrates 30 years of success, what message or vision would you like to share with the employees, partners, and customers as the company looks forward to the next chapter?

Stefni Oliver:

This is an incredibly exciting time for Traka. We’ve been fortunate to grow consistently over the past 30 years and, thanks to the support from ASSA ABLOY, are well-positioned to serve customers worldwide for the foreseeable future. We pride ourselves in knowing what our customers need and developing a solution that best solves that issue. We’ll continue to strive to stay on the cusp of innovation in key and asset management, all to proactively address emerging threats as technology advances. Ultimately, those efforts will be guided by the quality people who make Traka what it has been, what it is, and what it will be in the future.