Intersec 2012: Focus on Commercial Security

The increase in overall security threat perceptions has led to a huge increase in investment and expenditure on security infrastructure and commercial security systems by governments, public sector and private sector players in the Middle East region. Therefore commercial security is high on the agenda and is one of the key growth areas at Intersec 2012, the Middle East security, safety and policing industry's business and networking platform to be held at the Dubai International Convention and Exhibition Centre from January 15th to 17th.

Intersec 2012 Expected to Be Even Larger
Out of the 1,000 or so expected exhibitors to Intersec 2012, being held at the Dubai International Convention and Exhibition Centre in January, over 500 will be leading manufacturers, suppliers and service providers of commercial security equipment and services. Organiser Epoc Messe Frankfurt expects keen interest in the field from trade visitors and delegates looking for commercial security solutions. His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum again will be patron of Intersec.
"We are grateful to H.H. Sheikh Mansoor for the royal patronage, which adds to the significance of events like Intersec," said Ahmed Pauwels, Chief Executive Officer of organiser, Epoc Messe Frankfurt. "The support and patronage of governments and local authorities have played a formative role in establishing Intersec as the premier show of its kind in the region," he added. "Over the last 14 years, Intersec's development has reflected the expansion of the regional safety and security industries," said Pauwels. "It will continue to feature the latest trends and developments in the global sphere, facilitate and promote international trade and exchange of ideas and play a part in transforming the regional industry by promoting best practices in the region," he added. Current estimates indicate that the show will be considerably larger both in size and scope as compared to the record-breaking 2011 edition.

Conference and Seminar Programe
The event will also feature a comprehensive conference and seminar programe which includes a range of high-powered international speakers and regional experts offering insight on current hot button issues and industry trends and developments. Also held under the patronage of H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, the UAE International FireFit Championships will run alongside the event for the third year. Growing in size and scope year on year, this year the Championships will welcome teams from across the GCC.
Also part of the outdoor programme, a full range of tactical rescues and close combat operations will once again take centre stage. Showcasing interactive scenarios across the fields of rescue, counter terror and law enforcement, the outdoor demonstration area proves to be a big draw for trade visitors each year. Rrunning alongside the three day event will be a series of conferences and workshops covering Commercial Security, Maritime Security, Emergency Medicine and Emergency Preparedness for the Oil & Gas industries. The conferences and workshops will feature renowned international and regional speakers giving insights on the commercial security industry as well as a large slice of the vast security industry.

Regional Aspects and Global Impact
The programme of the show is designed to fit to the Middle East market. As there is a great demand for perimeter protection solutions and integrated security systems for large facilities, many exhibitors have adopted their presentation to the needs of the Middle East customers. "Perimeter and premises security systems, motion sensors, access control systems, lighting and monitoring systems as well as enhanced IT security software are all expected to attract a strong response from the regional market," said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. "Reassuring consumers and partners about a safe and secure environment is key to business growth in today's world. This is brought out by the fact that Commercial Security exhibitors will take up a whole extra hall at next year's event, indicating the high growth potential in the region," he added.

Key Players plus First Timers
Buoyed by the success of Intersec 2011, Bosch, Schneider Electric, Assa Abloy, Sony, Axis, Panasonic and Samsung are amongst some of the key exhibitors that have already confirmed their participation.
Bosch Security Systems will present its latest and most popular products to industry professionals from all over the world at the Intersec in Dubai (German Pavilion, booth 3-317C. The company will display, in addition to familiar products like the Building Integration System, the Video Management System or Public Address and Evacuation systems, Veristo secure, the new Software Solution for Access Control and Security Management. Also, the revised version of the popular Public Address and Audio Distribution System Promatrix 8000 is going to be shown. "And with further products from the ranges of CCTV, Public Address as well as Fire and Intrusion, we will demonstrate how large our Advantage Line has grown by now", says Hakan Ozyigit Regional Director Security Systems, Robert Bosch Middle East FZE. The Advantage line caters specifically to the needs of those customers, who are looking for security devices of low to medium complexity, as for example required in smaller offices, schools, petrol stations or restaurants. In future, Bosch will continuously add products to this product segment, while at the same time broadening its portfolio also on the other end of the scale - offering tailored, comprehensive solutions for international projects of greatest complexity with its new Business Unit ‘Engineered Solutions and Software'.

Another key player in the market, Tyco Security Products will presenting a full line of access control, intrusion & video surveillance solutions: American Dynamics victor unified video management system Version 4.1 makes it fast and easy for airports, universities, hospitals and other large sites to display, manage and prioritise video and events with its Command Centre. Another Tyco brand, American Dynamics, will display the latest addition to the Illustra series of IP cameras, the Illustra 600 and 610 HD Mega-Pixel cameras, all designed to simplify installation and refine how security directors can take advantage of HD-quality video.
Also at the Tyco stand the CCURE 9000 access control system will be shown. It is scalable from a single site stand alone system to a multiserver distributed database security management architecture that provides local operation and reliability combined with global management and efficiency, no matter the system size.

The focus on perimeter protection at Intersec has led Harper Chalice to exhibit in Dubai. Their electric fence security system PulseSecure will be demonstrated to the Middle East markets for the first time, as the company looks to take on new partners and Accredited Dealers to serve the Middle East markets. "We already have some excellent contacts in the region but our participation at Intersec 2012 will allow us to demonstrate the advantages of our UK-made technology to users, consultants and system installers first hand", says Mr. Harper.

Siqura, manufacturer of video surveillance solutions and member of the TKH Group, will present how its durable IP video systems provide complete, proven, and customized solutions that are made to last. Siqura will demonstrate a total security system at its booth in hall 4, booth 325C. Siqura cameras and codecs will be configured to DIVA, an IP-based video management system equipped with an array of video analytics for detecting and classifying objects, including faces and license plates.

Biometric Security Systems
With corporates and governments paying increasing attention to safety and security in the workplace and social environments, biometric technology, access control systems and fingerprint recognition software are expected to attract considerable interest at the upcoming Intersec 2012. "Biometric security systems are in great demand globally," said Ahmed Pauwels. "We expect this demand will be reflected in the Middle East too through events such as Intersec, which bring together the security community from around the region," he added.
Biometric technology is at the heart of access control and security systems worldwide, being in widespread use at airports, border control posts, immigration, customs and security stations. Facial and fingerprint recognition is also governing access to computer terminals and servers at offices and workplaces as corporates get increasingly security conscious. In fact, recent figures from Wintergreen Research indicate that the global market for biometric security equipment i.e. biometric government identification program, law enforcement, and commercial fingerprint equipment, is expected to be worth USD 6 billion by 2012.

Due to increased interest in products and services related to commercial security, homeland security & policing and aviation security, the section is expected to grow exponentially for Intersec 2012. Exhibiting their range of biometric and access control systems are a range of companies including, Apollo Security Sales Inc, Biostream General Trading LLC, Boom Edam Ltd, Cardz Middle East Trading LLC, DataCard, IPTec General Trading, Nedap FZE, Prologix LLC, Suprema and Tyco Security Systems.

Interest in Enhanced IT Security Measures
With cyber crime increasingly raising its ugly head around the region, there is a growing need being expressed across the security community for greater awareness about the threat as well as for more stringent measures to control this dangerous trend.
Countering cyber crime and the growing demand for enhanced cyber security measures is expected to be one of the areas of interest at Intersec 2012. With recent reports indicating that the Middle East market for IT security software is expected to grow at a CAGR of over 34% from 2010 to 2013, interest in the regional market among international manufacturers and suppliers continues to be high and is expected to be reflected at the upcoming Intersec.

In the UK Pavilion at Intersec, Christie EMEA will be bringing their expertise in surveillance and security systems, data centre and network operation centre solutions to Intersec. "Security of information is vital for any business operating today, our innovative control and display solutions offer companies and organisations in the region a reliable means to achieve that assurance," said David Griffiths, Market Development Manager, Control Rooms, Christie EMEA.

Exhibiting its range of transmission solutions for analogue, IP and high definition CCTV systems is KBC Networks. "We provide secure and ruggedized transmission solutions with broad operating temperature ranges and hardened casings," said Owen Price of KBC Networks. "With a product range that covers fibre optic, wireless, Ethernet and digital video transmission, we're able to offer our customers the best technologies to fit their system requirements." At Intersec KBC will be promoting its fibre optic range, its latest range of wireless products and its industrial Ethernet range of media converters and switches. The upcoming Intersec 2012 in January is going to have a dedicated Information Security pavilion for the first time in the history of the event.

Epoc Messe Frankfurt GmbH, Dubai
Tel.: +971 4 3380102
Fax: +971 4 3385272
intersec@uae.messefrankfurt.com
www.intersecexpo.com