Sicurezza 2017: Success and Satisfaction

Sicurezza 2017 has provided the complete offering, where everyone could find the answer to their needs. Business, training, integrated solutions, novelties and previews were all in the focus of the three-day event that operators, ­exhibitors and visitors have helped to make a major event in the security industry.

The 2017 edition of Fiera Milano’s international biennial exhibition dedicated to security and fire ended with great satisfaction for exhibitors, visitors, and organizers. For the first time, the event took place alongside Smart Building Expo, the event organized by Fiera Milano and Pentastudio dedicated to the concept of smart buildings. And the figures are evidence of this success: 25,569 professional visitors (+35% compared to the previous edition), 465 exhibitors (+40%) distributed across three pavilions (versus 2 in 2015).
“The results [..] demonstrate that moving the event two years ago to odd years has worked,“ explained Giuseppe Garri, Exhibition Manager of the event. “The strategy has kept a keen eye on the international scenario and has received an incredible response, with the number of foreign exhibitors up 48% and the number of international visitors also on the rise.” But such an event cannot be read just through statistics. The quality of the products on offer and the vast array of solutions have placed Sicurezza 2017 at the center of this industry at a very interesting time for those who want to exploit technological development to seize new opportunities.

Large and Small Solutions
Over the three days of the event, the spotlight was on video surveillance and the many AI applications that make systems even more efficient and multifunctional; access control and its combination of design and advanced technology, such as biometric recognition; passive security and mechatronic locks that can be controlled from your smartphone; anti-intrusion systems, which are increasingly user-friendly and integrated into other home or building functions; and fire protection, which is cutting out an increasingly dominant role with the presentation of the latest solutions for detecting and putting out fire.
Solutions for increasingly smarter cities also drew a lot of attention. These solutions ensure high-end services and comfort, as well as technologies that can be used to fight terrorism and improve security in urban areas. Even drones were demonstrated in this edition of Sicurezza, and how security really takes off with them when it comes to monitoring and rescue. Whether we are protecting our home or ensuring the freedom of those who feel threatened by possible acts of terrorism, or even defending our natural heritage from environmental disasters, today’s challenge focuses on the integration of highly innovative technologies and flexible solutions that can be managed in any situation, even remotely.
This evolution could be seen even among the stands, which were very different from the ones in the past editions of Sicurezza. Homes, roads, cities and offices were recreated to illustrate the good practices and solutions applied. This way, operators could understand how the new technologies perform and how they can be integrated.

Learning and Legislation
Over the three days of the events, there was also room for professional updating, which has become just as important as developing new solutions to be competitive. The two events offered 150 sessions with the participation of over 2,500 operators, meeting the needs of security professionals and building designers. The sessions focused on hot topics such as privacy and the new European regulations; security in vertical markets, such as retail; the use of technology to fight terrorism; security in cities and the role of Public Administration. There was the opportunity to delve into technical and regulatory issues, cybersecurity and the role of artificial intelligence in the management of security systems. Insights into fire protection were also provided.
The synergy with highly qualified industry players, professional associations and editors, as well as the rich training program, themed areas and initiatives proved to be a huge success. They offered an alternative point of view, drawing interest to hot topics such as privacy, cybersecurity, smart cities, retail, even drones, new materials for smart cities and the advantages of technology integration. Interactive spaces full of information and opportunities to share created the ideal setting for networking and to make new professional contacts.

A Very Promising Start: Smart Building Expo
The partnership between Sicurezza and Smart Building Expo, the event for the building automation industry organized by Fiera Milano and Pentastudio, was a success. It was an opportunity to improve Sicurezza’s scope and to create an interesting synergy with the world of smart building networking, for which security is an increasingly important aspect. Both exhibitors and visitors had the chance to find a broad overview of the complex smart building market all in one place, without having to chase other events specializing in particular niches.
Together with Sicurezza, Smart Building Expo has clarified its original focus: integration. This means providing a completely new work model that brings together the interests of an articulated supply chain based on a partnership strategy, which identifies its growth potential no longer in the sale and installation of individual products but in the pursuit of a common base among the different professional figures involved (designers, manufacturers, technology developers and installers) and the development of structured solutions for buildings. Smart Building Expo has consolidated the concept of smart building as a factor in technological progress, which can drive economic growth and raise awareness about the need for a cultural leap for the world of design, installation, and construction.

The Importance of Synergy: Itassicura
The growing importance of the security industry was also demonstrated by Itassicura, a two-day event organized by 3C Advertising in partnership with Osservatorio, an online magazine dedicated to insurance sector professionals. This sector is becoming increasingly synergistic with the security segment, which is currently experiencing a period of great transformation with implications for the industry as a whole. The next Sicurezza and Smart Building Expo events will be held in two years, from 13 to 15 November 2019. Save the date!