Gender and Age Profiling for Panasonic NVR

PSNE first introduced WJ-NV200 16 channel NVR to security professionals in 2010 and this year demonstrated its lightening fast setup with a Top Gear style speed challenge at IFSEC. Panasonic now details how the device that already sports a host of smart features and a PC-free setup can be upgraded with additional business intelligence kit, WJ-NVF20.

Whilst NVF20 extends the system capability for number of faces that can be matched and speed of face matching to enhance suspect detection efficiency, it also extends Panasonic surveillance capability in commercial and marketing applications where gender and age profiling can provide valuable marketing insight into for example consumer behaviour.

Compatible with the latest Panasonic i-Pro SmartHD cameras, WJ-NV200 already made it possible to apply real time face matching technology essentially adding another set of eyes in camera monitoring, freeing up security personnel time and helping create a more efficient security operation. WJ-NVF20 extends that capability, adding people counting along with estimated gender and age profiling. This means for commercial organisations such as retailers that use unsophisticated door opening or doormat sensor based systems to count footfall existing Panasonic surveillance technology can be upgraded to count footfall and estimate the profile of customers entering and circulating in different retail and profit centres.

WJ-NVF20 software is available on a three month free trial and data can be exported to CSV for analysis and reporting in common PC applications. Using the NV200 GUI interface, data for a specified time period such as every hour or every day, can be graphically displayed and/or saved to SDHC card, to a network connected PC or central database making multisite comparisons a breeze. Imagine if you are growing a restaurant chain business and you need to understand peak period customer age profiles in order to assist decision making on sales promotion. The Panasonic NV200 NVF20 solution could clinch the decision to prioritise beverage or desert special offers during the all important Sunday lunchtime.

With Panasonic i-Pro SmartHD intelligent surveillance hardware alongside powerful software solutions such as NVF20, Panasonic again demonstrates innovation and an aptitude to drive down total cost of ownership through system convergence and application extension.